PRISMORIB
Raised-rib thermoplastic compound delivering audible and tactile lane-departure warning
PRISMORIB is a premium ribbed thermoplastic road marking compound that creates structured raised-rib profiles on road surfaces, delivering simultaneous visual and tactile feedback to drivers. The ribbed profile generates an audible rumble when vehicle tyres cross the marking, serving as an effective rumble strip alternative integrated directly into lane markings. Widely specified for hazard warning zones, pedestrian crossings, and highway edge lines on national and state highway projects requiring enhanced road safety infrastructure. Marketed on-pack as ATM PRO (Rib Marking).
Product Description
PRISMORIB is a premium ribbed thermoplastic road marking compound that creates structured raised-rib profiles on road surfaces, delivering simultaneous visual and tactile feedback to drivers. The ribbed profile generates an audible rumble when vehicle tyres cross the marking, serving as an effective rumble strip alternative integrated directly into lane markings. Widely specified for hazard warning zones, pedestrian crossings, and highway edge lines on national and state highway projects requiring enhanced road safety infrastructure. Marketed on-pack as ATM PRO (Rib Marking).
Product Specification
Applications
Standards & Quality
Features
Tactile Warning
Raised-rib profile delivers audible rumble-strip effect
Simultaneous visual and tactile
Simultaneous visual and tactile lane-departure warning
Integrated directly into lane
Integrated directly into lane markings — no separate rumble strip needed
Specified for hazard warning
Specified for hazard warning zones and pedestrian crossings
Quality & Certifications
ISO 9001:2015
Quality Management System
ISO 14001:2015
Environmental Management System
MSME ZED
Zero Defect Zero Effect Certification
Packaging & Availability
Frequently Asked Questions
Ribbed thermoplastic marking is applied with a specialised screed that creates raised parallel ribs on the road surface. When a vehicle tyre crosses the marking, the ribs generate vibration and sound, alerting the driver — functioning as an integrated rumble strip within the lane line.
PRISMORIB is widely used on highway edge lines, centre lines, pedestrian crossings, school zone markings, and approach lanes to toll plazas and intersections where tactile driver alerting is required.
PRISMORIB requires a ribbed screed attachment or specialised applicator. It is compatible with standard thermoplastic melting and dispensing units.
PRISMORIB is designed to align with IRC:35 road marking guidelines and MoRTH specifications for raised pavement markings and tactile road delineation.
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